Privacy Policy
Last updated: March 2026
Gemba Automotive ("we," "us," or "our") operates the website gembaautomotive.com and provides automotive repair services at locations across Maricopa County, Arizona. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or interact with us.
1. Information We Collect
We may collect the following categories of personal information:
- Contact Information: Name, phone number, email address, and mailing address that you provide when booking a service, submitting a form, or contacting us.
- Vehicle Information: Make, model, year, VIN, mileage, and service history related to vehicles you bring to our locations.
- SMS Opt-In Data: Mobile phone number, consent status, opt-in timestamp, and verification data collected through our coupon and promotional programs.
- Identity Information: Optional self-identified categories (e.g., military, senior, student) provided through promotional forms for applicable discounts.
- Usage Data: IP address, browser type, pages visited, referring URLs, and interaction data collected automatically through cookies and analytics tools.
- Transaction Data: Service records, payment information, coupon codes used, and appointment history.
2. How We Use Your Information
We use personal information for the following purposes:
- Providing, maintaining, and improving our automotive repair services
- Processing appointments, payments, and service requests
- Sending service reminders, appointment confirmations, and follow-up communications
- Delivering promotional offers and marketing messages (with your consent)
- Verifying mobile numbers for SMS-based coupon programs
- Administering discount and loyalty programs
- Analyzing website usage to improve our online experience
- Complying with legal obligations and protecting our rights
3. SMS and Text Messaging
If you opt in to our SMS program through our coupon page or other channels, we will send you text messages as described in our SMS Terms of Service. You can opt out at any time by replying STOP to any message. Your consent to receive SMS messages is not a condition of purchasing any goods or services.
4. Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to:
- Analyze website traffic and usage patterns (Google Analytics)
- Deliver and measure advertising effectiveness (Google Ads)
- Manage cookie consent preferences
- Enable website functionality and performance
You can control cookie preferences through our cookie consent banner or your browser settings. Disabling cookies may affect website functionality.
5. Third-Party Services
We share information with trusted third-party service providers who assist in operating our business:
- Cinch: Customer relationship management and SMS marketing platform
- Google Analytics / Google Tag Manager: Website analytics and tag management
- Tekmetric: Shop management and point-of-sale system
- CallRail: Phone call tracking and attribution
- Payment Processors: Secure payment processing for services rendered
We do not sell your personal information to third parties.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Service records may be retained for the useful life of your vehicle.
8. Your Rights
Depending on your jurisdiction, you may have certain rights regarding your personal information, including the right to access, correct, delete, or restrict processing of your data. To exercise these rights, contact us using the information below.
9. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child, we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
11. Contact Us
If you have questions about this Privacy Policy or our data practices, contact us at:
Gemba Automotive
1375 S McClintock Dr, Tempe, AZ 85281
Phone: (480) 446-0484
Website: gembaautomotive.com